Consideration in Environmental Graphics Design

Environmental graphic design is a specialized field of signage design. It pertains to developing signage for a particular environment. In many cases, this is a built environment in either rural or urban settings. However, the vast majority of environmental graphic design work is done in urban settings where the construction and design of the establishments is getting larger and more complex. The signage projects that are implemented in open air or in natural environment are not considered part of the environmental graphics projects

As the layout and design of the buildings get more complex, the need for a more effective signage is rapidly becoming the priority of the building designers and architects. In the case of all new commercial buildings and establishments, the environmental graphic design project attains significance almost from the start. Although the project is actually a subset of the activities of building construction and furnishing, the importance of the project is such that it is often given resources on priority. The aim is to make sure that a highly impactful signage projects is ready to be implemented as soon as the desired milestone is reached.

One of the most desired qualities of any environmental graphic design project is consistency. This is often the most basic requirement of the clients. Consistency in project design means that the overall look and appearance of all the signage, way finding markers and related installations has similar appearance. His is achieved by using a consistent selection of colors, fonts and design elements.

Placement of the signage is another important consideration of environmental graphic design project. In many cases, a well designed signage project loses a major part of its impact when the markers and signs are placed in less than suitable positions. Proper positioning heightens the impact of the signs and ensures that the viewers are able to perceive and digest information correctly and quickly.